Twilight Hair Salon is a woman-owned boutique 'late night' salon nestled in the Fenway neighborhood of Boston, MA. The vibe is edgy yet friendly where high-quality craftsmanship meets a down-to-earth approach. Twilight specializes in classic and contemporary haircuts, balayage, highlights, and creative coloring services. The client base ranges from Allston punks to MIT scientists.
I designed a typographic logo inspired by metal music and witchy aesthetics. In homage to the salon's regular playlists of rock music, the illustrative logo is inspired by Freddie Mercury and lyrics of the band T.Rex ("You've got the universe reclining in your hair"). I also wrote copy and illustrated a profile picture for each stylist's bio to be used on the salon's website.
Custom Typeface
Illustration and mockup of design
Instagram Marketing Post
Illustrated portraits of the stylists for their website
As shown on their website